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Posts by Liora Vossfield

About Liora Vossfield
Liora Vossfield is a passionate advocate for aspiring artists, combining her expertise in creative coaching with a deep understanding of the art industry's intricacies. With a background in visual arts and performance, she offers insightful guidance on personal branding, networking, and honing one's unique artistic voice. Liora's mission is to empower creators of all disciplines to navigate their artistic journeys with confidence and authenticity.
Posted inMarketing Strategies

My Experience with Crisis Communication

Key takeaways: Crisis communication should prioritize transparency and empathy, directly addressing audience concerns while fostering dialogue.…
Posted by Liora Vossfield 09/05/20258 minutes
Posted inMarketing Strategies

How I Tailored Content for Audiences

Key takeaways: Indie record labels prioritize artistic expression and community connection over commercial success, fostering genuine…
Posted by Liora Vossfield 08/05/20259 minutes
Posted inMarketing Strategies

How I Nurtured My Online Community

Key takeaways: Online communities foster deep connections and a sense of belonging among members, enhancing emotional…
Posted by Liora Vossfield 08/05/20259 minutes
Posted inMarketing Strategies

How I Improved My SEO Tactics

Key takeaways: Understanding SEO is essential for indie labels to compete effectively in the digital music…
Posted by Liora Vossfield 08/05/20257 minutes
Posted inMarketing Strategies

How I Leveraged User-Generated Content

Key takeaways: User-generated content (UGC) fosters genuine connections between artists and fans, enhancing brand visibility and…
Posted by Liora Vossfield 08/05/20255 minutes
Posted inMarketing Strategies

How I Built a Referral Program

Key takeaways: Referral programs foster community engagement and enhance relationships with both existing and new fans,…
Posted by Liora Vossfield 07/05/20256 minutes
Posted inMarketing Strategies

How I Cultivated Brand Loyalty

Key takeaways: Brand loyalty is built on emotional connections, trust, and authenticity, transforming casual listeners into…
Posted by Liora Vossfield 07/05/20259 minutes
Posted inMarketing Strategies

How I Doubled My Email Open Rates

Key takeaways: Segment your email list to tailor messages based on audience preferences, increasing engagement and…
Posted by Liora Vossfield 07/05/20258 minutes
Posted inMarketing Strategies

How I Engaged Customers Authentically

Key takeaways: Customer engagement is built on authentic connections, turning casual listeners into loyal advocates through…
Posted by Liora Vossfield 07/05/20259 minutes
Posted inLabel Management

What works for me in label workflows

Key takeaways: Clear communication and structured timelines are essential for effective label workflows, preventing misunderstandings and…
Posted by Liora Vossfield 07/05/20258 minutes

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Chapters

  • Artist Development
  • Community Building
  • Genre Exploration
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